“Can they actually help us?” Let's find out. 👇
Most product teams confuse research activity with research impact. They commission studies that gather dust because they are not connected to the actual decisions. We fix that and make sure that what we provide is actionable and attached to the product metrics.
What we bring to the table
Every engagement starts with a question worth answering. Here's how we help you find, and act on, the answer.
Product Discovery & User Research
End-to-end research strategy and execution. From hypotheses to actionable decision maps, not 80-page decks nobody reads.
Research Operations Setup
Participant pipelines, insight repositories, interview frameworks, and AI-augmented synthesis workflows, so discovery scales with your product.
UX Strategy & Design Systems
Consolidating fragmented experiences into coherent platforms. Making enterprise software that people actually want to use.
AI Research Automation
Hands-on training and workshops to build AI-powered research workflows your team actually uses. From synthesis automation to interview analysis pipelines — we build it with you, not for you. You walk away with working workflows, not a strategy deck.
Training & Workshops
Statistical thinking for product teams. Research methodology that ships. Making your PMs and designers self-sufficient in discovery.
Are they actually good? Let the data speak. 📊
Selected work
We don't just talk. Here are engagements we're proud of. Click to see the full story.
Research as intelligence
Every engagement follows the same rigorous process. Here's what the plan looks like:
Frame
Define the decision at stake. Not "what do users think?" but "what do we need to know to ship with confidence?"
Gather
Targeted, efficient evidence collection. Interviews, behavioral data, competitive analysis: whatever the decision demands.
Synthesize
AI-augmented analysis that produces decision maps, not research reports. Every insight tied to a specific product decision.
Activate
Embed findings into your team's workflow. Research that sits in Notion doesn't count. Research that changes the next sprint does.
What to expect when you work with us
No black boxes. No vanishing consultants. Every engagement is structured so you know exactly what's happening, what we need from you, and what you'll walk away with. Here's how it works from day one.
How every engagement unfolds
We don’t start with research. We start with alignment. We map the decision landscape with your product and leadership team, agree on what “good evidence” looks like for your context, and define the questions that will actually move the roadmap. You walk out with a research brief your whole team has signed off on.
What we need from you: 2–3 hours of stakeholder time (PM, design lead, and ideally one exec sponsor). Access to your analytics platform and any prior research.
Targeted fieldwork driven by the brief. Interviews, behavioral data analysis, competitive intelligence — whatever the decision demands. No research for research’s sake. You’ll get regular check-ins so nothing runs off track.
What we need from you: Access to users or customers, and a point of contact for scheduling and data questions.
AI-augmented analysis that produces decision maps — not slide decks. Every finding is tied to a specific product decision with confidence levels and recommended actions. We pressure-test conclusions before presenting them.
What we need from you: A working session with the core team to validate findings and stress-test recommendations together.
We embed findings directly into your team’s workflow: sprint backlog, roadmap, decision framework — wherever decisions actually get made. You also get a full handoff package with all raw data, synthesis frameworks, and reusable templates. We build capability, not dependency.
What we need from you: Access to your planning tools (Jira, Linear, Notion, etc.) and 1 hour for a team handoff session.
Three ways to work with us
Deliverables that ship, not collect dust
What you'll get
Evidence connected to product decisions, with confidence levels and recommended actions
Raw data, synthesis frameworks, and reusable templates your team keeps
Your team can run the process after we leave
What you won't get
Who you'll work with
Every engagement has senior leadership from Day 1. Depending on scope, we bring in specialist researchers and designers from a vetted network — scaled to the project, never staffed to fill seats. You'll always know who's on your team and why.
How pricing works
Fixed scope, fixed price. No surprise invoices, no scope creep billing. Programs and advisory scoped individually.
30 minutes, zero pressure. If we're not the right fit, we'll tell you.
Ready to see what evidence-based product decisions look like?